Reggie Fils-Aime: Nintendo NX is not about the specs, teraflops or horsepower.

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Nintendo of America’s President and Chief Operating Officer Reggie Fils-Aime was interviewed yesterday on Bloomberg West.  Journalist Emily Chang asked Reggie about how Nintendo’s new NX console will compare to next Xbox and Playstation. His response gave insight on how Nintendo views the console wars and their primary strategy.

Emily Change: “Your competitors talked about their forthcoming [consoles]. How do you think the NX console will stack up to them?”.

Reggie Fils-Aime: “You know, for us, It’s not about specs, It’s not about teraflops, It’s not about the horsepower of a particular system.  For us, It’s about the content. Nintendo is a content focused company. We create entertainment that makes people smile. So, for us, we’re focused on bringing our best entertainment to both the Wii U as well as the NX in the future. So, for us, whatever Microsoft and Sony are doing in terms of talking about the new system, that’s for them to fight out in that red ocean. For us, we want to make sure we’re bringing our best content forward, and right now the reaction to Zelda has been more than we could have ever imagined.”

The Nintendo NX is scheduled to be released March of 2017.

You can view the entire interview here: